SAMMY SILVER

DIRECTOR | EXECUTIVE PRODUCER | HEAD OF CREATIVE CONTENT

"Sammy Silver doesn’t chase attention. He shapes it — deliberately, collaboratively, and under pressure.”

Creativity has never been one thing — or one lane. It’s closer to juggling ideas, people, timing, pressure, and instinct. Sometimes chaos. Sometimes magic. Usually both.

For more than 18 years, Sammy Silver has worked as an Executive Creative Director, Director, and Executive Producer, shaping global campaigns, live events, film, and original content across entertainment, sports, music, and culture for ESPN, Disney, HBO, NBCUniversal, WarnerMedia, and beyond.

At his core, Sammy is a filmmaker and storyteller. His love for film informs everything he does — from live television and global broadcasts to cinematic brand storytelling and immersive experiences. He believes storytelling isn’t about noise or spectacle; it’s about connection. If people don’t feel it, it doesn’t matter how good it looks.

That philosophy has carried across culture, sports, music, and film — with work spanning Monday Night Football, The Sopranos, Curb Your Enthusiasm, Real Time with Bill Maher, the United Nations Opening Ceremonies, NBA: Black Is King with Beyoncé Knowles-Carter, John Legend Christmas Special, XFL with Dwayne “The Rock” Johnson, HBO Def Poetry, Off The Record Featuring U2 & Ringo Starr, Pepsi America Campaign, FUR: An Imaginary Portrait of Diane Arbus, Dave Matthews "Out of My Hands", The Summer/Winter Olympics Opening Ceremonies, World Cup 2026-The City of Seattle, collaborations with artists and icons including Oprah Winfrey, Meryl Streep, Black Pink, Kate Winslet, Clive Owen, Phil Collins, The Rolling Stones, and more — across more than 25 countries.

His career began in live music and touring — producing concerts and comedy specials — where timing is unforgiving, production is real, and the audience lets you know immediately if something’s working. That foundation shaped everything that followed: respect for craft, instinct under pressure, and an out-of-the-box approach to solving problems when the stakes are high.

What sets Sammy apart isn’t staying in a single box — it’s connecting them. Creative, production, talent, and technology moving in the same direction, especially when the pressure’s on. He gravitates toward the messy middle, where ideas are fragile, execution matters, and the work either becomes real or disappears.

He’s less interested in repeating what’s worked than discovering what hasn’t been tried yet.

He stays close to the work by choice — directing talent, leading crews, and collaborating with other creatives to shape ideas into finished pieces that live beyond the pitch. Mentorship matters to him. So does collaboration. The work gets better when people feel ownership in it.

Sammy is a six-time Emmy Award winner.

That part’s nice.

What matters more is whether the work connects — especially when the moment is loud, the clock is ticking, and everyone’s watching.

To create space for new ideas, original films, and genuine collaboration, Sammy founded The Electric Elephant — not as a traditional agency, but as an extension of how he lik

es to work. A creative home for filmmakers, writers, producers, artists, and technologists to build together, experiment, and make new things.

When he’s not working, Sammy splits his time between New York and Florida — usually with his dog Shayna nearby, live music in the background, or a pastrami on rye from Katz’s that he insists is still undefeated.

EXECUTIVE PRODUCER/ GUAPIFY

WWW.GUAPIFY.COM

CJ Harris, Founder and CEO of Guapify, is a media industry trailblazer who's held senior executive roles at major networks including HBO, BET, and CNBC. Her passion for allyship is evident in her innovative work, from her groundbreaking HBO campaign for Def Poetry to empowering Black entrepreneurs through initiatives like Make It Black at CNBC. CJ's creative prowess extends beyond television with her successful venture, Urban Anna Mae, a multicultural emoji app which garnered thousands of downloads. A Boston University graduate and former all-city point guard, CJ is known for her tenacity and advocacy for Black culture.

EVENT/ EXPERIENTIAL- PRODUCER

(PIXIDUST)

PixiDust is a Creative Studio and R+D Lab that crafts unique and playful experiences for the physical, digital, and virtual realms.

Our mission is to create a positive impact on our world and communities by empowering our partners to create meaningful experiences. We embrace experimentation in order to conceptualize and produce innovative solutions that merge art, code, and technology.

R. LINE PRODUCER/ EVENT

Two decades of experience in customer success and services executive leadership across entertainment, tourism, aviation, HR, procurement, and SaaS cloud software, providing strategic guidance for global growth and transformation.

Expertise spans executive development, team leadership, coaching, consulting, L&D strategy, architecture, design, and delivery, event production, and podcasting, creating meaningful change.

I serve boards and advisory councils including ICF, Maxwell Leadership, Harvard Business Review, Chief Learning Officer Magazine, Travel Unity, and Forbes. My personal focus is intentional living, cultivating coaching cultures and refining leadership skills empowering individuals and businesses.

My clientele range from entertainers & seasoned top executives seeking renewed clarity and vision, to emerging leaders setting career paths, and students embarking on professional journeys. The common thread is a desire for clear objectives, actionable plans for growth, and practical solutions to challenges.

Parallel to my executive journey, I bring a wealth of experience in large scale event production, particularly in conferences, live sporting and entertainment events, festivals, and concert production. I've collaborated with industry titans such as NARAS, Universal Studios, Nickelodeon, Olympics, Super Bowl, ABC Sports, NBA, NFL, Planet Hollywood, Hard Rock Cafe, House of Blues, and a host of celebrated artists, entertainers, musicians, actors, athletes & global leaders.

Contributing insights to industry publications and directing high-profile events in these domains have been integral aspects of my career. Sharing wisdom and experience on global stages and within publications is a privilege I value.

The path to building trust, living with purpose, and finding profound meaning is one we embark upon collectively. As an accomplished executive, I now provide practical and strategic support tailored to unique needs as a consultant.

My services encompass a broad spectrum, from personalized coaching sessions aimed at unlocking potential to transformative learning and experiential programs designed for individuals and businesses. Whether you're a senior recruiter seeking top talent, an executive in pursuit of coaching, or a company interested in how coaching and quality L&D strategy can shift your business, let’s discuss how I can help guide your success journey.

This is my signature story.

Message me to explore a collaborative voyage.

Check out my book “Twelve Days: A Christmas Exploration”, and my podcast “What’s On Your Bookshelf?”

HEAD OF PRODUCTION

STILL / CREATIVE

Art and creation at this point in my life are about keeping the content as pure as possible, however simple or complicated the subject matter may be, with minimal manipulation and no overthinking, because I feel almost everything and every subject has been done, redone, copied, worked on … it seems to me that the logical direction is to go back to basics, following one's instinct to create, not to copy or follow the trend but to be original.

This has ALWAYS been my goal and utmost integrity when itcomes to any creativity or art form, especially my work - to be as original as possible, without direct influence or copy of other people's work. I have worked with Vanity Fair, W, New York Times magazine, Interview, Details ... among many other publications. Campaigns include clients like Giorgio Armani, Freepeople, Kenneth Cole, Sean John, Levi's, Charles Jourdan, L'oreal, Revlon, MAC, Redken, Matrix, Wella, Sony music … and many more. The newest addition is Jack, one of the projects that I am currently working on now.

At a very young age I left my family and home in Asia in order to study abroad, starting with a strict boarding school in the UK. I always loved creative endeavors, and got started with photography at the age of 16, which I found to be an exciting new art form for me. Splitting my time between London and Paris, I started to “play“ a lot with this medium and got hooked on it, I started shooting on the street - people, and friends - and slowly fashion and advertising soon came along. This hobby followed me even when I started college at UC Berkeley, where I studied architecture ... and somehow everything that I have learnt through my culture, travel, people, studies and experiences have merged and infused into my way of thinking and my creativity.

My heart is to create fresh new art, both in photography and film … to never stop learning, evolving, dare to dream, to impact and influence the media and the world in an exciting new way.

OFFICE MANAGER /

ACCOUNTS PAYABLE

DIGITAL SOCIAL PRODUCER

PRODUCTION COORDINATOR