The SCEU creative team, Disney technology team, EDGE team, and Studio C team received a Clio Award in the fan engagement : innovation experience category for their groundbreaking SportsCenter 50 States in 50 Days project. At the heart of the campaign was the SC5050 bus, which featured cutting-edge technology in augmented reality (AR), extended reality (XR), and generative AI (Gen AI) to create a virtual bus journey across the country. This innovative project represents a majo
Creating impactful content is an art! It’s about telling stories that resonate, inspire, and drive action. Whether you’re a filmmaker, brand, or organization, the goal is to connect deeply with your audience. Let’s dive into the essentials of crafting content that truly makes a difference! Understanding Your Audience Before you start creating, it’s crucial to understand who you’re talking to. What are their interests? What challenges do they face? By knowing your audience, yo