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The Electric Elephant Hits The Road With 50 States 50 Days Tour

  • Sammy Silver
  • Sep 8
  • 1 min read

Updated: Sep 9


The launch of ESPN's 50 Days 50 States Tour was a TRUE team effort—a creative collaboration across ESPN Studios, Live Events, the entire SportsCenter Team, Google VEO, and 4 Walls. It integrated advanced next-gen AI video platforms, where technology and storytelling came together in the best way.

I had the chance to shape the launch campaign and the live-event/studio—a 360 tour reimagined for a digital-first world. It was powered by collaboration, creativity, and a bit of AI Magic.


My roots have always been in storytelling, live events, music, concert tours, and the adrenaline of sports—so collaborating with the SportsCenter Studio Team was a full-circle moment.


Special thanks to the entire team who brought their talent, wisdom, and passion to a vision that has surpassed all of our expectations. It became one of SC's most successful launches.


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