the electric elephant celebrating with 2 Webby honors! espn 50 states| 50 days, including Best Use of AI & Technology and Best Community Fan Engagement: Media & Entertainment: SC 50 States 50 Days
- May 12
- 2 min read
Congratulations to the entire team- it was a huge effort- that we're humbled to be included as one of the Honorees at this year's Webby Awards with Best Use of AI & Technology & Best Community Fan Engagement: Media & Entertainment
ESPN Sports Center 50 STATES 50 DAYS- Live Event & Launch Campaign Honored in Two Categories: Creators - Best Use of AI & Technology & Social & Games: Best Community Fan Engagement/ Media & Entertainment In the 30th Annual Webby Awards.
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet. IADAS, which nominates and selects The Webby Award Winners, is comprised of Internet industry experts including Joanne Jang (General Manager, OpenAI Labs), Tekedra Mawakana (Co-Chief Executive Officer, Waymo), Kim Larson (Global Managing Director & Head of Creators, YouTube), Bob Carrigan (CEO, Audible), Kinney Edwards (Global Head of Creative Lab, TikTok), Manuel “Manolo” Arroyo (EVP & Global Chief Marketing Officer, The Coca-Cola Company), Alex Schultz (VP Analytics & Chief Marketing Officer, Meta), Tiffany Rolfe (Chair & Global Chief Creative Officer, R/GA), Todd Kaplan (Chief Marketing Officer, Kraft Heinz), Paris Hilton (Creator), Garry Tan (President & Chief Executive Officer, Y Combinator), Tyler Bahl (Chief Marketing Officer, Activision), and Paula Kerger (President & CEO, PBS).
"Honorees like ESPN Sports Center 50 States-50 Days are redefining what’s possible on the Internet, pushing creativity and innovation forward in bold and unexpected ways,” said Nick Borenstein, General Manager of The Webby Awards.
“As we celebrate the 30th Annual Webby Awards, being recognized as an Honoree from nearly 13,000 entries is an incredible achievement and a true testament to the impact of their work.”
Sports Center 50 States 50 Days aimed to transform ESPN's main program from just a typical studio show into an exciting, nationwide celebration that brought fans from coast to coast together. The campaign combined live events, social media storytelling, PR, and studio, all infused with innovative AR technology and Gen AI, creating the feeling of a continuous road trip across the country. What truly made this special was how innovation helped build genuine connections. The bus wasn't just transportation—it symbolized movement, excitement, and surprises. The use of XR and AI turned logistics into a captivating entertainment spectacle, making what seemed impossible feel real. In the end, SPORTSCENTER went beyond just broadcasting sports; it became a meaningful part of America's cultural fabric, offering a one-of-a-kind fan experience that's as much a story as it is a show.
Overall, SC 50 States 50 Days included : (1.37B Reach) (32M Views) (35M Media Impressions)
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