It was a really legendary Christmas this year. The Electric Elephant in conjunction with The Creative Content Unit, RGA, ESPN & ABC launched the NBA Christmas Campaign featuring John Legend. It was truly an amazing team to collaborate with.... From the art direction to the styling to the cinematography to the editorial and beyond- everyone gave their all during such a busy time. There were two sets, with two separate concepts, that we eventually merged together, to give us

The Electric Elephant in conjunction with Dick Wolf Productions, XRoad Productions/ Morning Star Productions have joined forces to tell the story of Hector Rodriguez, a special investigator for the NYPD- who specializes in Art Theft Cases. Just like pieces hanging in a museum, the styles of art crime are wide ranging- complicated and ingenious plots to seize priceless paintings using state of the art technology and intricate plans of actions. Former NYPD detective Hector Ro

For this year’s Climate Action Summit, The United Nations invited The Electric Elephant, to find new ways to showcase the impact of Climate Change on our globe. With keeping an open mind to creativity, the team created for the first time ever at the United Nations, a full projection mapping experience surrounding our diplomats. Our role expanded even further with the cooperation and support from the Verizon/ RYOT Team. In the end, the project was a huge success for those i

Special thanks to the entire team at the US Open for this year’s opening of The Ladies Final. It was really an amazing opportunity to collaborate with the one and only Michelle Pfeifer for this year’s match. The piece focused on the groundwork set by those who have come before us- Arthur Ashe, Althea Gibson, Billy Jean King- and how they have paved the way for our current and future heroes. Equal Time written by J. Sarokin, edited by Thuy, graphics by Jump Studios, DP by Tw

While where the best BBQ is debatable based upon a conversation with musician, Leon Bridges and director, Sammy Silver- one thing, we can agree on, It’s all about the music (the sauce)! With special thanks to the ESPN Music Department, Director/ Creative Sammy Silver and the team were given the opportunity to film an intimate portrait of Leon Bridges -Backstage at Chase’ Mic’d up Event. With thousands gathered to see Leon perform, we filmed Leon overlooking the New Skyline

When launching two new original series on CNBC in unchartered territory, creative is key. Collaborating with CJ Harris, Creative Director of CNBC & Victoria Todis, Sr. VP was truly a gift. We pushed the limits into what was creative possible in both strategy, original content and production. With 360-degree multi-dimensional campaigns, we found a real voice in our creative that translated into our production. The Electric Elephant handled the full production on the entire

Acceptance, love, diversity, and a splash of glitter- and you have the House of Yes. Created by two of the most amazing powerhouses, Anya and Kae, with a serious lot of trust and creativity- they opened their doors to a really special moment. Having understood concerns about their brand and how they come across…I really wanted to make sure that we didn’t do another gratuitous party scene. House of Yes is something special and they are here to celebrate life with everyone c

When you think of dreams, who would ever think, there would be an opportunity to work with Meryl Streep. At this year’s US Open with special thanks to our friends at CAA and Meryl joining in for the fun, we were fortunate to have her take part in this year’s 50th Anniversary. It was really special to have her & narrate the words for the 50th Anniversary. With the great response globally that we received and a toast, Meryl, all of us can say is We Love You!

I love when moments are real. Nike invited the team to a debut of a new clothing line with Serena. After years of filming her, I really wanted to capture a moment that was authentic. With kids from neighboring boroughs surprised by her arrival, Serena was as gracious and humble and kind to these aspiring young women. It was a real moment that really expressed how much she gives both on and off the court of itself.. My director of photography, Jason, knocked the moment out o

The first time, I walked through the Louis Armstrong Musuem/ Home in Corona, I was floored. When you step in, you hear all of these lovely words narrated by Louis himself, chatting about his perspectives on Jazz and Life. I remember the call we had with Wynton’s management. Time was extremely tight, and we thought we were going to only be able to film at Louis new stadium. I casually interrupted, and I mentioned, I just walked through the Louis Armstrong museum and I was re