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A Legendary Christmas

It was a really legendary Christmas this year. The Electric Elephant in conjunction with The Creative Content Unit, RGA, ESPN & ABC launched the NBA Christmas Campaign featuring John Legend. It was truly an amazing team to collaborate with.... From the art direction to the styling to the cinematography to the editorial and beyond- everyone gave their all during such a busy time. There were two sets, with two separate concepts, that we eventually merged together, to give us something even more spectacular.

John and his entire team from Friends at Work were a gift to create was such a collaboration, that the energy was truly magical on set. Thank You to everyone involved.



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