ESPNs Epic 50 States in 50 Days Tour Wins Prestigious Clio Award

The SCEU creative team, Disney technology team, EDGE team, and Studio C team received a Clio Award in the fan engagement : innovation experience category for their groundbreaking SportsCenter 50 States in 50 Days project. At the heart of the campaign was the SC5050 bus, which featured cutting-edge technology in augmented reality (AR), extended reality (XR), and generative AI (Gen AI) to create a virtual bus journey across the country. This innovative project represents a major technological and fan engagement milestone for The Walt Disney Company. Congratulations to the entire team on this well-earned recognition.